Nuah.co : eCommerce Migration & Subscription Infrastructure
About the Client
Nuah is a South African wellness and nutrition brand producing scientifically crafted, lab-tested food products. Their range of breakfasts, snacks, and baking mixes is doctor-balanced to provide sustained energy while maintaining an indulgent taste experience.
The Challenge
Nuah’s existing WordPress and WooCommerce setup had become increasingly difficult to scale as the business grew. Site performance, ongoing maintenance, and checkout reliability were key concerns, particularly with the introduction of recurring product subscriptions. The platform was not optimised for long-term growth or efficient subscription management.
The Solution
We migrated Nuah’s full eCommerce operation from WordPress and WooCommerce to Shopify, ensuring a smooth transition with minimal disruption to customers. This included product, customer, and order data migration, along with theme setup and optimisation for performance and usability.
To support recurring revenue, we implemented a custom subscription domain dedicated to managing customer subscriptions. This allowed Nuah to offer a streamlined, reliable experience for recurring orders while keeping subscription logic cleanly separated from the main storefront.
The Outcome
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Improved site performance and checkout stability
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A scalable Shopify eCommerce platform built for growth
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Dedicated infrastructure for recurring subscriptions
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Simplified store management and reduced maintenance overhead
Services Provided
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WooCommerce → Shopify migration
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Data and product migration
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Shopify configuration and optimisation
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Custom subscription domain implementation